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New student club available for CSI students
New on the scene this year is a national student organization, available to CSI students and other interested in marketing. Distributive Education Clubs of America, known as DECA, has a newly-chartered chapter at the Coshocton County Career Center, beginning this year.

Club advisor Sandy Hess says it’s a better fit for her students than their participation in BPA, the association in which many of her students were members in past years. “BPA offered some contests that were applicable to what my students learn, but it included many more that probably were not a good fit,” Hess explains. “One of the primary focus areas of the DECA organization is marketing. In my program, marketing, merchandising, promotion, advertising and customer service is what my students are involved in, day-in and day-out.” Hess says that because the DECA club is a better fit for her students’ skill-set, they will likely have a greater opportunity to perform well and excel in club events and contests than in previous years.”

It’s not the first time that DECA has been part of student life at the Career Center. There was an active chapter for several years for those students studying in the business program who had a specific interest in marketing, but the club lost appeal over the years and was discontinued in 2005, in favor of the broader B.P.A. club. “That was sort of a pity,” says Hess; “because usually a more specialized focus will give young learners a deeper set of skills than one whose focus is broader.” The CSI program, however, wasn’t in-place in 2005; it didn’t make its appearance until 2009.

The new DECA chapter will be electing its first slate of officers in another week or so. Hess says she hopes to have her officers trained and ready to lead the clubs activities before the first nine-week grading period concludes.
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